about the collection

Aidah is an ethical, eco-chic fashion line that unites urban flair with coastal cool in timeless style. The collection features unique, comfortable designs that fit by wrapping or tying, in versatile looks for brunch, business and soiree. Each garment is handmade in rich, nature-inspired hues and distinctly brushed with Aidah’s signature golden emblem.

Aidah’s ethical green mission is to empower women and protect the environment through versatile, eco-friendly designs and the support of charitable organizations.

The collection includes women’s brunch, business and cocktail attire, evening gowns, maternity, accessories and leisurewear for men.

Fashion Designer Aidah FontenotSince launching in 2008, Aidah Fontenot has become one of the most buzzed up and coming fashion designers. The stunning label has become synonymous with luxurious, unique style and has graced runways from coast to coast. It is a red carpet choice of actress Gabrielle Union and has garnered notable press, including Essence Magazine, JET Magazine, The CW Network, Fox News, NBC and the Washington Post.

An innately talented prodigy, designer Aidah Fontenot (www.aidahfontenot.me) studied advanced fine arts and was featured in museums as a child. Her visual arts foundation inspired her first fashion collection as a teenager. Continued studies of color theory, typography, sculpture, art history and humanities influence her chic style. This multi-talented creative also works professionally as a graphic designer & photographer. In her design, Aidah unites graphic structure and organic imagery in a way that is consistently perceived as worldly and timeless.

“Art is an expression of the soul. Skill is an expression of the mind. Passion is their fuel”.

Aidah believes that artistic talent is innate, but applying it requires skill. She plans to begin a non-profit youth program for the training and encouragement of the exceptionally talented pursuing creative careers.

How Aidah is Ethical:

How Aidah is Green:
  • Progressively reduces the use of synthetic fibers with each collection.
  • Reduces waste through digital campaigns.
  • Remnant fabric is reclaimed into new garments.


Aidah will soon be active on the international fashion scene and is seeking opportunities worldwide.

Aidah is developing the collection to grow into a dynamic, artsy boutique location that will feature not only unique fashions, but also fine art, paper crafts, home décor, and spa products.

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